A huge parade, floating jellyfish and a giant rave turtle make for some good moments. Congrats Telford!
Carnival of Giants returned for a third year to Telford. Transforming our inland town into an underwater seaside adventure! The event, hosted by Telford Town Council & Discover Telford, boasts a huge parade with GIANT floats, a vast array of activities for families, children, and adults and spectacular features such as Southwater Beach and the 70ft long sperm whale. Needless to say, we had a great time filming.
For this project, we created two videos. A full-length highlights video optimized for YouTube, and a spotlight video accompanied with titles for Facebook engagement. Each social media platform has different user intentions and layouts, if you want a video to reach it’s intended audience effectively then they the differences must be taken into account. For example, Facebook square videos take up more real estate (screen space) on a mobile than a widescreen 16:9 video. Make the video square and a user has more to scroll past, giving you those precious extra moments to captivate your audience with your video. It works.
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The Full Highlights video has been internally hosted here. Check it out! We particularly like the Rave Turtle and its dancer.
Client: Telford & Wrekin Council
Category: Events Video
Date: July 2017
